"The money is in your list."
You've probably heard that before, but is it really?
Answer: Yes, but it depends.
It depends on how healthy that list is, and how responsive it is to you. Meaning, are you actively engaged with that list on a regular basis, providing real value that makes your subscriber base say, "Wow! That dude/ gal is awesome! Thanks for the help!," or are they trying to find the "unsubscribe" button every time you send them your newsletter?
If you don't have a list, or you have a small list, use the following as a quick guide/ checklist to help you to start to build that list, or grow it further:
1. Choose a Market Segment
6. Create Your Lead Magnet
The next step is of course to begin to send quality traffic to your Lead Magnet, giving that traffic what they want and need, in the hopes of building a long-term business relationship with them, and not just making a quick buck.
Good, Targeted, and High-Quality Traffic Sources:
The truth is, many real estate investors think they have a traffic problem and that is the reason they are not getting enough deals closed/ enough month-end profits, when they really do not.
There is more traffic than you can possibly imagine right at your fingertips. You don't have a traffic problem, you have a conversion problem.
Conversions are when your "Cold Traffic" (people who do not know, like, or trust you) are asked to take the next step in your sales funnel and do so.
That could be as simple as giving you their email address or buying your product or service.
If your prospects are not willing to you give you their contact info or money in exchange what you have, you have a conversion problem, not a traffic problem.
In other words, whatever you have promised your cold traffic, the belief they have is that they won't get it - they don't believe your promise.
Below is an example of a squeeze page I created that offers a free sales letter template to someone who wants to sell their products or services - no matter what niche.
It's a fill-in-the-blanks sales letter template specifically for website sales pages and it converts really well, so... in the spirit of practicing what I preach, feel free to grab your personal free copy of my sales letter template for your own library of marketing tools.
Simply fill in the blanks to match what you'll be offering, and upload it to your site's sales page if you're planning (or already do) to sell something after your free give away to sellers, buyers, or whatever additional line of business space you might be in.
My name is