When you sell the Option rights to your "end" tenant-buyer for a given property, the seller is going to be leasing their home with the Option to buy it for usually anywhere from 1 to 3 year term.

The "end" tenant-buyer to whom you're selling these Option rights, usually can't qualify for a conventional bank loan today, because:

• Problems with their credit
• Not enough down payment
• Not enough time on their job
• Own too many properties already

And, because this unique "end" tenant-buyer hates the idea of being just a renter, but loves the idea of one day owning their own home, they opt to buy on a lease with the Option to buy - commonly referred to as a "Rent to Own" arrangement. 

Understandably, the home owners we work with have some concerns:

• Will this tenant-buyer destroy my house?
• Why do they have bad credit? 
• How long will it take for them to fix their credit before they can qualify?
• How much more time on their job do they need in order to satisfy a bank's requirements?
• What kind of past rental history do they have? Have they ever been evicted?
• Do they have felonies?
• How do I know they will pay me the rent on time?
• And more

Naturally, the above questions are valid questions that must be addressed, before any home owner would want to lease/ sell their property to someone using a Lease-Option.

And because we recognize that there are no guarantees in life, and that there are some inherent risks when leasing a property to someone, this post is meant to give you some "food for thought" so you can best explain to the sellers you work with the real benefits of working with you.

• You get a larger security deposit called an, "Option fee" which is non-refundable - usually 2-3 times as larger
• The "tenant-buyer" wants to take care of the property like their own, because that's their ultimate goal (unlike a regular renter)
• They'll take the home, "As Is," so you don't have to invest another dime into the home
• They'll often, with your written permission, of course, put their own money into the home to improve its value
• They'll take responsibility for the first $5,000 (or more) in repairs, so you never have to be a landlord
• They'll help you save on paying a property management company 10% of your rent, because they assume the majority of the responsibilities that a property manager would usually assume

​If you consider the fact that your average renter as very little "skin in the game" when they rent a home, we feel that sellers are taking a greater risk when just renting, than if they were to sell, "Rent to Own" and here's why:
​

• Renters put down a small, refundable security deposit that's usually the same amount as one month's rent
• They may have decent credit today and pass a credit check today, but things can always change - think 2007 thru 2010 - for example
• They tend not to take care of the property as if it will be their own, because that's not their end goal. Think about it. You wash the car you own, but you don't wash your rental care, right? Right.
• The seller, acting as the Landlord, is responsible to fix leaky toilets, leaky roofs, etc., on weekends, week days, and at all hours of the day
• If the seller doesn't want to be a landlord, they'll need to hire a property manager and pay 10% of their monthly rent collection
• If they're an out-of-state landlord, things get way more expensive and they have even less control
• ​And more

​
​#1 - Letter of Intent

​
#2 - Rental Application
​

(We keep in mind and understand our tenant-buyer's credit isn't perfect, and may have a blemished past)
​

• Valid and Current Driver's License for Both Applicants
• Pay stubs or W2's or 12 Month Bank Statements or Tax Returns Proving Income for Both Applicants
• References for Your Prior Rental History for Both Applicants
• Background Check for Both Applicants Over the Age of 18. 
• One Paragraph Explanation Letter (if applicable) for Any Challenges You Have That We Need to Be Aware Of.

Finding a mortgage lender who actually understands what a Lease-Option ("Rent-to-Own") transaction is, and one who will work our tenant-buyers a year or two prior to them being able to qualify for a loan is next to impossible... until now.

Mr. David Ruch, the Owner and President of Nationwide Home Loans, Inc., New Millennium Homes, and Nationwide Homes Realty, is one of those very rare individuals who "gets what we do"and is a long-term thinker.  

That probably explains his tremendous success.

Mr. Ruch has agreed to qualify all of our tenant-buyers prior to entering into a binding agreement with you, so you know from the start how long they need to qualify for a home loan. And he's agreed to provide you with a pre-qualification letter that assesses the tenant-buyer's:

• Current FICO score credit standing and determine what needs to be done to increase their FICO score and how long it will take
• What types of bank loans they are good  candidates for 
• What steps they need to take between now and the time their term will end in order to ensure they can qualify for a home loan
• And much more

​Here's a little about Mr. Ruch:
​

• Multiple licenses include Mortgage Banker, Mortgage Broker, and Real Estate Broker in Colorado and California.
• ​Mr. Ruch’s career as a mortgage lender and real estate investor spans 33 years including ownership of Nationwide Home Loans for the last 20 years.  Currently, he personally owns more than 500 residential units, including multi-family apartments, single-family residences and investment in lease options. 
• Throughout the last thirty years, other investors have entrusted their money to his experience and long term expertise in making them a safe secure profit.  Private Money Lending through high-yielding first  trust deeds is the cornerstone of his investment policy.  
• Conservative asset backed lending and investment in multi-family and single family buildings together with some commercial facilities provide a broad spectrum of opportunities for ample profit, firstly for his investor pool and secondarily his own business enterprises.  
• Mr. Ruch takes pride in the fact that no investor has taken a loss not even through the last real estate downturn nor any of the other fiascos and recessions which occurred during his tenure. 

In addition to ensuring our tenant-buyers are a safe bet for the sellers we deal with, our work doesn't stop there.

After one of our tenant-buyers has bought the Option rights from us, we even provide them with my very popular credit restoration book that has helped hundreds of people just like them, to restore much of their credit in as little as 45 days.

This helps to ensure that they can qualify to buy your home during, or by the end of, the lease term that you and the tenant-buyer agree upon.
​

This free gift is the perfect guide for our tenant-buyers to follow when it comes to:
​

• Increasing their FICO scores
• Negotiating down past debts
• Qualifying for a bank loan
• Taking back control over their finances
• Seeing results in as little as 45 days or less

Each of the "end" tenant-buyers to whom we assign our Option rights, gets a free copy of my credit restoration guide called, "GreatRentBuy.com's Ultimate Credit Repair Guide. Discover how to fix your credit legally in just 45 days or less."

You can learn more about it here.

Ever wonder what a "Lease with the Option to buy" is, and how you could use this exit strategy in your real estate investing business to profit?

In this video produced by the REIClub.com, you'll learn:

• What a Lease with the Option to buy is
• When to use Lease with the Option to buy
• Why Leases with the Option to buy are a smart a risk-free way to begin your real estate investing career. ​

Watch the video below now and learn the power of Lease-Option to buy investing.

In just a few minutes of filling in the blanks in this sales letter, you'll have a "ready-to-go" sales letter you can mail, or e-mail out to build your buyer lists and close more deals... without struggling for hours about what to write.

Dear {name},

As you can see I've attached a genuine looking Million Dollar Bill to the top of this letter.

Why have I done this?

Actually there are two reasons...

#1: What I have to tell you is extremely important and I wanted to be sure to get your attention.
​
#2: Since I help people {name of benefit get a $500,000 for as little as $300,000 or, get Million Dollar Homes for as little as $700,000} I thought these Million Dollar Bills were an especially appropriate eye-catcher.

My name is {John Sample}, and my FREE Home Discovery Analysis will help you decide on a home-style that is right for you, what you can afford, and what kind of home will fit your lifestyle now and in the future.

With your FREE Home Discovery Analysis you'll also get a personalized report that summarizes your most important interests in a new home. This will give you and I a model to work from making it much faster and easier for you to find a new home!

But that's not all...this report can be updated and changed at anytime and as many times as you want. So if you change your mind about something on your report we can create a new model to work from. A $225 value, yours FREE until {date}!

My FREE Home Discovery Analysis has helped many of my clients get a new home that they are proud of and without sacrificing their current lifestyle and spending their entire life savings...
Here's what a few of my clients have to say:

{Testimonial} 
{Testimonial} 
{Testimonial}

You can get similar results from working with me, and I guarantee it!

Here's My Home Discovery $100 Guarantee...

If after your FREE Home Discovery Analysis you decide to let me help you find a new home I guarantee to find you a home that you want and can afford within {3} months or I'll right you a check for $100.00, no questions asked!

Your Home Discovery Analysis is FREE, there is no obligation to work with me, and I will not bother you with any sales pressure. I don't work that way.

Call {xxx-xxxx} anytime between the hours of 8am - 6pm Monday through Friday to schedule your FREE Home Discovery Analysis, or use the return reply card that's enclosed.

Don't wait, call or send in your reply card now!

Sincerely,

{Your Name}
​
PS: Schedule your FREE Analysis by {date} and you will receive a FREE Report called, "Ten Ways To Instantly Increase The Value Of Your Home By As Much As 45%!"

Note: This mailing success relies on using a "grabber" (which is the million dollar bill). A grabber is used to immediately grab your prospect's attention. I know one marketer who has tested the million dollar bill and he doubled his response! Here is a special report detailing all the benefits of using million dollar bills and a great source for them.

Before anything else, I want to start by giving you something that'll save you time, money and hassles, if you're considering buying your very own, "Rent-to-Own" home. I want to provide you with a set of questions that not one in a hundred people know to ask.

Here they are:

Q. How will your company help me find the best price on the home I want without causing me to overextend myself?

A. At GreatRentBuy.com, we understand most people interested in committing to a major purchase, such as the purchase of a home, worry about the daunting price tag. Depending on your needs (and your wants), prices vary considerably. So let's talk today and discuss all of the key elements you'll want to know about when it comes to buying your home safely, legally, and to ensure the monthly rent payments meet yor specific budget. I'll talk with you personally and help you to determine how much you can afford to spend, and then we'll find the home that fits both your needs and your budget. We're in the business of getting the best deals for our tenant-buyers across the nation, so we make sure you'll never pay too much for the home of your dreams.

Q. How do I know the home will not be going into foreclosure while I'm the process of buying it, only to lose the home and be evicted immediately after I buy?

A. At GreatRetnBuy.com, we understand that this is a big commitment and a stressful situation, so we'll take our time and make sure you're happy before you sign contracts which includes allowing you to:

• Fully inspect Title and the current status of the mortgage, so you know that the seller is not delinquent.
• Allow you to gain  bank authorization, so you can ensure that each every monthly rent payment actually goes towards your rent payment each month.
• Fully inspect the home before you buy it, so you know it's in great shape from the start.
• Speak with your attorney and have them help you review all contracts before you sign them.
• Speak with your personal accountant or financial adviser to ensure you're making a great financial decision before you purchase your "Rent-to-Own' home.

Unlike some shady, so-called, "Rent-to-Own" companies,  we do not use high-pressure tactics or sales gimmicks, so you can take the time to make up your mind before you sign contracts to buy your new home. In fact, you will only be meeting with the seller him or herself, so you never have to worry that we will try to pressure you into buying a home you don't absolutely love.

Q. How do I know what's available?

A. You can click here now to see what our availability is, or... you can schedule a phone appointment to speak with me, Russell de la Peña, founder and owner of GreatRentBuy.com. I'll give you all the information on the various home options you have at your fingertips, how to find the perfect home to meet your needs, if for some reason we don't have it in our inventory today, and again, there will never be any pressure to buy what you don't want. 
B. Before you set an appointment, however, you must meet the following criteria:

• You want to buy, "Rent-to-Own" and not just rent a home.
• You have at least $3,000 to put down for the Option fee, plus your first month's rent.
• You have proof of funds to close.
• You do not have a felonies on your record.
• You plan on buying in the next month or two.

​Please do not set a phone appointment with me, if you do not meet all of the above criteria, as it will waste your and my time. The reason is, because sellers that we negotiate with require these minimums in most cases in order for us to even begin the negotiation process. Sellers fear that, because you may have bad credit, or not enough time on your job, you at some point will default on the rental payment, and they'll be stuck spending hours and lots of money trying to get you out.

Not to mention, some folks not only stop paying rent, but they destroy the home at the same time.

We know you want a second chance, and you have no intention on defaulting or destroying the home, but please put yourself in the place of the homeowner.

They're taking a huge risk as they are:

• Letting you live in the prized possession - their home, until you decide to exercise the Option rights you buy from us (if you decide to do so).
• They're allowing you to lease and buy the home without a credit check from the start.

If you were them, and it was your house that you were going to lease and sell, how would you feel?

Q. Does any of the rent and Option fee money apply towards the purchase price?

A. Yes, the Option fee down will always apply towards the purchase price, and in most cases, sellers will apply $100 to $500 of the rental amount towards the purchase price too. After all, this is the whole point of you buying this way in the first place, right? Right.

To schedule an appointment with me today, and to discuss how you too can buy, "Rent-to-Own" without any credit checks, no upfront bank applications, and no upfront loans, schedule your one-on-one appointment with me personally today here.

I've made my schedule wide open for this week, but this blog post will be emailed to thousands of people, so I highly suggest you act fast before slots are filled up and it's too late.

Make a no-obligation, appointment today by scheduling a no-pressure call here now.

I look forward to working with you.

Sincerely,

Russell de la Peña
GreatRentBuy.com
PushButtonInvestor.com

P.S. No matter what you ultimately decide, you need to know the answers to these important questions, so let's talk today. Click here now to schedule your one-on-one call this week before time slots fill up.

Can a home buyer really buy a home without having their credit checked, without having to go through a bank and applying for a home loan?

The short answer is: Yes, if they know what they're doing.

Buying a home, "Rent to Own" is not only possible, but it can be a very smart move for someone who hates the idea of throwing their hard-earned money away every month in rent payments.

Here are a few reasons why a renter would want to buy, "Rent-to-Own" in the first place:

• They have past credit problems, like collections, a bankruptcy, tax liens, child support, etc.
• They do not have enough time on their job (example: Bank requires 2 years and they have 1 year).
• They do not have a big enough down payment to meet the strict requirements of their lender.
• They own too many homes currently under their name and the bank won't allow more.
• They have difficult-to-prove income and need more flexible underwriting. 

But don't the above reasons why a renter would want to buy a home spell disaster for the home owners they will ultimately buy from?

Maybe. Maybe not.

There is no cookie cutter answer to this question, and each buyer qualification of a each buyer must be performed on a per case basis (manual underwriting).

For example, renters who've filed a Chapter 7 Bankruptcy 3 years ago, may only need 1 more year to go before they can qualify for a home loan.

Home loan qualification requirements change all of the time, and banks come out with new loan products regularly, so a renter who does not qualify this month, or this year, could very qualify next month, or the beginning of next year due to a new loan product that comes out on the market.

In the case of the renter who had filed a Chapter 7 Bankruptcy 3 years ago, a 2 year lease Option might be a good fit, assuming they truly only need one more year to qualify, and just want 1 more year for safety.

During those two years (the "lease term"), the renter-buyer can work on fixing their credit. save for their down payment, build equity with a home they do not yet own (but legally control with the Option rights), and if need-be, they can gain more time on their job if that too was a loan requirement they do not meet from the start.

But What's In It for the Home Seller?

Best,

Russell

P.s. If you want to learn how to get 40 motivated seller leads within 10 minutes of joining our nationwide team of beginner and intermediate real estate investors, watch the free video series I've provided here. It shows you our simple-to-follow investing blueprint that anyone who has a laptop and a cell phone can do. Plus, get a free and simple-to-use blueprint that shows you how to build both your buyer and seller lists with the use of automation. It will change your life... guaranteed.

When it comes to seller-prospecting and recruiting real estate professionals into your business, constant, daily visibility - is key.

There are literally millions of websites online today, and if you plan on actually making money in your business, you've got to be found.

But being found in a sea of websites, social media platforms, and forums is like finding a needle in a hay stack.

And unless you're a social media "Guru" - good luck.

Not to mention the fact that you've got to spend countless hours trying to figure out where you ideal prospects are hanging out, how to reach them with a compelling marketing message, funnel them into your sales and marketing funnel (assuming you have one), and then position yourself as their only logical solution to their business needs.

That's no easy task.

When it comes to prospecting real estate investors and other professionals, a great place to connect is LinkedIn.

I like LinkedIn, because it is full of folks that take their professions seriously, folks that are wanting to put their best foot forward, and folks that understand the power of smart networking.

Recently, I started to invest more time and money into connecting with LinkedIn's network of real estate professionals on a daily basis and I think you might want to do the same.

The rest of this post will be dedicated to showing you a real cool way that I'm prospecting good folks, building long-term business relationships that are profitable for all, and building my business... on autopilot.

So let's dive in:

First, when I look for ways to build my business and my brand, I always look for ways that will give me some kind of competitive advantage over my competition.

• Prospecting advantages that make it easier for me to get my message in front of more and more people with less and less effort, while simultaneously making more profits.
• Prospecting advantages that allow me to constantly prospect for my ideal customer or future Joint Venture partner without coming across like a needy and desperate sales guy.

That's no fun for me or my prospective customer.

Recently, I'm talking the last few days, I came across (more like stumbled upon) a very impressive prospecting system that allows me to search and connect with other real estate professionals on LinkedIn.

While it's only been a few days, the results I'm getting already are impressive enough for me to want to write this post here about my experience so far with this software.

So why is that important?

• It's important to me for many reasons, like the fact it makes me, my products and services, easier to be found by other real estate professionals without me having to cold call them.
• It's important, because I can now easily position myself to help other real estate professionals solve their business marketing problems, help them to get more leads, more sales, and more profits.
• It positions me as a "Thought Leader" instead of some "unknown" who's posted their resume on LinkedIn in search for work.
• It allows me to help others solve their problems, while we both profit and win.
• It's a passive way to be found by my target market, so I can spend the time doing the things I enjoy in life instead of working the 14-16 hours I used to have to work (7 days a week).

The same could be said for someone who is brand new to the real estate industry, and who also wants to be found, get more leads, more sales, and more profits without having to cold call their prospects, sound "salesy" or pushy, and without having to beg, plead, or chase their prospects.

Instead, a total beginner real estate investor, intermediate real estate investor, or even a seasoned Pro who may have a true willingness to serve others (but may have not yet mastered Internet marketing), can now quickly and easily be found by their ideal prospects and build profitable business relationships in a fraction of the time.

So How Does This System Work?

It's rather simple actually. 

• It goes out and views the profiles of the target market you choose on autopilot - up to 1200 per day!
• It takes about 2 minutes to setup and then you press a big yellow button that starts the profile visits.
• It requires zero technical skills and practically anyone who knows how to turn their computer on can use it successfully.

As the system I'm using visits the profiles of your selected target market, LinkedIn notifies these folks that you have viewed their profile.

You'll get an email that looks like this (of course, as you use the system on a daily basis, your view count will grow and grow, like mine has in only 3 days of using this software).

Updated 10/8/2015:

​As seen below, you'll see that my rank fluctuates, but that is also because my list of connections within LinkedIn is growing on a daily basis. I'm not so worried about the rank I have now after a little over a month building within LinkedIn.

I'm more concerned about the value I can provide to folks that read my blog posts, and that I interact with via LinkedIn messaging. 

Remember: I started with just 6 views above and just 90 views in a 90 day period, which has now grown (and continues to grow) to over 1000 in  a 90-day period.

But even more important than the above stats, my personal sales goals for the month have already been met within the first 7 days of the month... so... now I need new goals.

What I'm finding now, is that more and more professionals in the real estate industry are sending me invites to connect after they've viewed my profile.

That's a good thing.

It's good because it means they've gotten a chance to read my profile, learn more about me, determine whether or not they want to get to know me better or not, and if so, they can simply reach out to connect with a click of a button.

By the time we connect on LinkedIn, we're no longer complete strangers and there no longer has to be that uncomfortable and awkward feeling that you get when you cold call.

Here's what they will see when visiting my profile today, September 2nd, 2015.

Notice that my headline is specific and full of benefits, instead of just a fancy title with tons of letters behind my name that no one cares about.

​While I just recently started to add content to my profile, these 4 posts give me an opportunity to provide Goodwill to visitors, so I can offer value first, before I ask for something of value from my prospects (like to buy my stuff, for example).

As I come across articles, or lessons of value that I truly feel will benefit the folks I connect with, I will create more and more posts that help to solve their investing problems, and help them gain more and more profits.

I will never just post for the sake of posting.

That's a waste of my time and theirs.

If you'll notice, I'm again using benefit-filled content in my "Experience" section here, that speaks to my visitors and how I can help them instead of just bragging about how "wonderful I am" and how many accomplishments I've earned, which, again, my visitors do not care about.

My goal here is to dial into my visitor's favorite radio station: "WIIFM"

"What's In It For Me."

Does your profile do that?

Or is it just long page that brags about you?

I've also spread out the content too, so that the information is quick and easy to read. That's important, because my visitors, especially complete strangers will usually scan my page first to see if there is anything of real value for them.

I assume this, and thus, I make it real easy for them to scan and make this determination, instead of creating large paragraph blocks of content that they may or may not want to spend the time to read.

Yes, this profile could still be improved upon, and I plan to do just that.

But I hope it gives you a framework that you can use right now to improve yours.

UPDATED Since Original Post in 2010:

This video I created in 2010 references RentClicks.com as a source where you can go to find your "Rent-to-Own" home list, but as of today, 5 years later, it appears that website domain name no longer exists.

You can easily use the following sites to achieve the exact same results:

• Craigslist.org (Apts/ Housing for Rent sections)
• Craigslist.org (For Sale By Owner)

You can learn more about this simple process by clicking this link here.