Years ago, before sales and marketing was popular online, I would build my small businesses by cold-call door knocking. Fun. I would canvass neighborhoods, pass out flyers, smile, shake a few hands, get yelled at, and then... wait to see if I would get any results for my valiant efforts. To be honest, I did get results. In fact, for my first real estate business, right after getting my Realtor's license, I printed out 200 color flyers, walked several blocks, said, "hello," to perfect strangers. My results? I actually got 3 calls back - one of which became my first Buyer, with whom I sold a home for a few thousand dollars in commissions, and there I was.. of to the races! That business later grew to a $10,000 per month business that sold 3-5 homes per month in the state of Colorado where I lived and worked for about 10 years. So... it can work, right? Cold-calling? Door knocking? Talking to strangers to make money and build a business? Well, yes... If I had to do it all over again today, would I do it again that way? Would I start by cold-calling? No way... Here's why.
Here are the reasons I would (and I do) use online automation technology to automate 90%+ of my sales and marketing instead:
Here's a "Behind The Scenes" Look |
AuthorMy name is Archives
May 2018
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