Any time I can get my hands on software, or some kind of automated system, that will allow me to automate crucial aspects of my business. such as sales and marketing - I'm all over it. Recently, one of my affiliates out of Wisconsin, Daniel Bitz, did me the great honor of sharing with me a software tool that does just that. It allows any serious real estate professional to get ongoing seller and buyer leads for their real estate business without spending a fortune. I even use it to build my nationwide real estate investor affiliate program, because I'm able to share blog posts like this with it and then build the necessary "bridges" online that allow my message to get out to those who need it most. In this blog post, I'll show a simple way that I use this blog to connect with 1000's of highly-targeted real estate professionals, share a simple (but valuable) message with them, and then invite them to take the next step in our online business connection. In other words, here's how to build your real estate, right now, using a simple blog like this one, in conjunction with 6 online social media sites to get targeted traffic, like:
Next, you provide value FIRST (for free), to your visitors, and then invite them to continue the online business relationship with even more free value. To do this, you can use a simple strategy called, "Embed React" where you embed a video with great content in it into your blog post. You then "react" to it, by writing up a very brief (maybe a paragraph or two) description of what the video entails and what you got out of it. Finally, you layer in a few links to another one of your free offers called a, "Lead Magnet" that gets folks to enter their name and email address, so you can deliver on your promise to them of providing them with a valuable free gift. When you provide REAL value that will actually benefit your visitor quickly, it's amazing how easy it is to build your real estate business online. And it should be, right? If you're providing great, content-rich value that you're giving away, your business should grow quickly and easily. Here's How Fast I Can Grow My Own List of Prospects When I Give Away Free Content-Rich Information That Actually Helps Others.Check Out 32 Free Video Tutorials for This $8/month Software Responsible for Our 2016 Client-List-Building AvalancheWebsite SubscribersCheck Out 32 Free Video Tutorials for This $8/month Software Responsible for Our 2016 Client-List-Building AvalancheAs you can see, by providing great content-rich information (that you don't even have to create yourself, you can actually give away great gifts to your future clients or business partners FIRST, and then ask to take that business relationship further SECOND... having built Goodwill with them before you ask for a sale.
Makes sense, right? Of course it does, because THIS is the way you make your business fun AND profitable at the same time. You give first, and the receive second. This is our philosophy here at PushButtonInvestor.com, in fact, and it's the same philosophy that I teach my affiliates across the country, so they not only enjoy their business growth, but they enjoy the profits that come with it. In fact, we're always looking for more, talented wholesale real estate investor and Realtor affiliates across the country, so if you, or someone you know might be interested, I'd like to invite you to watch my FREE 3-Day eCourse that shows our affiliates how they can automate 90% of their businesses, while making more money as they do less and less work. Click here now, if you'd like to learn more. I'm sure you'll be glad you checked it out. In line with our philosophy, I've added tons of content-rich information inside, so you, or folks you might think are a great fit for it would enjoy. Here's what you'll learn inside of this FREE, Video Series:
David Ruch, is a 30+ year veteran of real estate that specializes in helping his clients build their wealth with cash flow.
He's a licensed Realtor, real estate investor, mortgage broker, and the, "Consultant's" consultant for real estate professionals. With his 500+ nationwide property portfolio, David is able to pass on his wisdom to other real estate investors and show them how to monetize their investments for multiple streams of cash flow. Recently, David asked me to build him a few sales funnels for his personal real estate business, so he could continue to acquire property across the country, but... with he wanted to do it with only a fraction of the work and time it usually takes. His criteria for the sales funnel was as follows:
Sounds like a "tall order," right? It is... but we do it every day at PushButtonInvestor.com, and it's so much fun to watch investor's business practically skyrocket... overnight. Take a look below, and see how this super simple (but profitable) sales funnel works, and then hear from David himself about his experience with the funnel. Enjoy, Russell de la Peña PushButtonInvestor.com P.s. If you'd like to see an entire sales funnel in action that wholesale real estate investors and Realtors alike absolutely love, click here now. You'll be glad you did! LinkedIn Profile and Text Blasts
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And it works beautifully for real estate Pro, whether you're a wholesale real estate investor OR a Realtor. It doesn't matter, because the sales process and sales psychology is the same! |
"Okay - So How Can I Become an Affiliate Too?"
Look, I urge you to take action right now and grab this free material on how to tap into our real estate investing sales and marketing funnel while it's still available. Trust me, you won't want to miss out on this one. Get instant access now by clicking here.
Sincerely,
Russell de la Peña
PushButtonInvestor.com
P.S. You'll be amazed at how simple and easy it is to start getting unlimited motivated seller and buyer leads, and automated 90% of your work (while boosting your profits) with this one-of-a-kind affiliate marketing blueprint. You won't need to suffer through hours and hours of seminars, useless e-courses, and hype-filled books that will just sit on your shelf this year again when you get your hands on this free material right now.
Copy and Paste the Following Sales Letter Right Now
and Use It In Your Current Sales & Marketing Funnel,
...So You Can Get More Buyers To Work with You.
As you can see I've attached a genuine looking Million Dollar Bill to the top of this letter.
Why have I done this?
Actually there are two reasons...
#1: What I have to tell you is extremely important and I wanted to be sure to get your attention.
#2: Since I help people {name of benefit get a $500,000 for as little as $300,000 or, get Million Dollar Homes for as little as $700,000} I thought these Million Dollar Bills were an especially appropriate eye-catcher.
My name is {John Sample}, and my FREE Home Discovery Analysis will help you decide on a home-style that is right for you, what you can afford, and what kind of home will fit your lifestyle now and in the future.
With your FREE Home Discovery Analysis you'll also get a personalized report that summarizes your most important interests in a new home. This will give you and I a model to work from making it much faster and easier for you to find a new home!
But that's not all...this report can be updated and changed at anytime and as many times as you want. So if you change your mind about something on your report we can create a new model to work from. A $225 value, yours FREE until {date}!
My FREE Home Discovery Analysis has helped many of my clients get a new home that they are proud of and without sacrificing their current lifestyle and spending their entire life savings...
Here's what a few of my clients have to say:
{Testimonial}
{Testimonial}
{Testimonial}
You can get similar results from working with me, and I guarantee it!
Here's My Home Discovery $100 Guarantee...
If after your FREE Home Discovery Analysis you decide to let me help you find a new home I guarantee to find you a home that you want and can afford within {3} months or I'll right you a check for $100.00, no questions asked!
Your Home Discovery Analysis is FREE, there is no obligation to work with me, and I will not bother you with any sales pressure. I don't work that way.
Call {xxx-xxxx} anytime between the hours of 8am - 6pm Monday through Friday to schedule your FREE Home Discovery Analysis, or use the return reply card that's enclosed.
Don't wait, call or send in your reply card now!
Sincerely,
{Your Name}
PS: Schedule your FREE Analysis by {date} and you will receive a FREE Report called, "Ten Ways To Instantly Increase The Value Of Your Home By As Much As 45%!"
Note: This mailing success relies on using a "grabber" (which is the million dollar bill). A grabber is used to immediately grab your prospect's attention. I know one marketer who has tested the million dollar bill and he doubled his response! Here is a special report detailing all the benefits of using million dollar bills and a great source for them.
Why So Generous?
Why Give Away This Sales Letter for Free?
I'm hoping that if you like the simplicity and ease of using this fill-in-the-blank sales letter to make getting more listings easier and faster for you, you might check out my sales and marketing funnel that:
- Gets loads of buyers on autopilot to buy our properties, so we can sell within 7-14 days.
- Gets 40+ motivated seller leads within minutes, so we always have deals to work on.
- Qualifies (or disqualifies) leads that are not a fit for our business model, so we don't have to.
- Follows up with our prospects via email via auto response email messages.
- Allows us to work in states where we're NOT licensed, because we act as a Principal instead of as an agent, and so can you.
- Helps us avoid having to hold time-wasting, "Open Houses," on Saturdays and Sundays.
- Allows us to do help FSBOs that wouldn't list their home with a Realtor in a million years.. until now.
- Allows us to work deals that have zero equity (and even under water) and can't afford to pay your commissions, so you as a Realtor can STILL help them.
- Allows us to help buyers who can't qualify for a bank loan today - buy a house - TODAY.
- Helps us avoid dealing with banks and their impossible loan qualifications, mean underwriters, and unrealistic appraisers, and now you can do the same.
- Allows us to never do a showing of a property ever again, and instead get the seller to do it for us... and thank you for it. Now you can do it too!
- And so much more...
Want To See How I Automate 90% of the Work I Just Described and Do It All from Home? Grab My Free Video Presentation Series Right Now.
Enter Your Email Address and Turn Up Your Speakers.
Maybe you can relate?...
Today, I'd like to show you how you can quickly and easily close 2 types of transactions that are probably hiding right underneath your nose, and you didn't even know it. And they're far easier to close than you think.
Here's the first one...
Homes with Zero Equity
Here's what you do:
- Offer the seller their FULL asking price. Yes, their full asking price.
- Do not charge them a commission or any fee at all. Ever.
- Act as a Principal only and... represent yourself only. Not the buyer. Not the seller.
- Build your fee ON TOP of the seller's asking price, and collect that as your fee, instead of a commission.
- Find a "tenant-buyer" instead of a buyer, and sell the home, "Rent-to-Own" instead of through a conventional sale.
- Seller needs $100,000, because she owes $100,000 (can even be slightly higher too), so she can't hire you to help her.
- You do not charge any commissions or fees to the seller - you only charge the "tenant-buyer"
- You do this by adding 3% (or $3,000) to the purchase price for a total of $103,000.
- The seller will get $100,000 (allow for 1.5-2% for closing costs, though who will ultimately pay them can be negotiated), plus their first month's rent and a non-refundable deposit equal to the rent amount. If you have to finance a portion of your $3K, do it to get the deal done at 10%.
- Make the lease term for 1-3 years, with 3 years being the ideal term. This makes more sense to a would-be tenant-buyer, since they will be exchanging a higher purchase price for time to fix their credit, get more time on their job, and or save up for their full down payment required by the bank.
- You collect the $3,000 (may be less if you need to make the deal work and give some of that amount to the seller - every deal I do is different, so this always varies).
- The seller is happy, because she got all $100K, and didn't have to pay you a dime.
- You're happy, because you didn't throw away a deal just because there was no equity to pay your commissions.
FSBOs That Simply Don't Want to Pay You a Commission
The seller in this case doesn't want to sell with you, not because they can't - but because the idea of paying you a commission makes them want to vomit.
So... just offer the same deal described above, and... PRESTO!... you've got yet another deal closed where both the seller and buyer love you and you can all ride off into the sunset.
Of course, there are more details, but this is the "bird's eye" view so you can start to see how being creative can help you to close 2 more deals each month that you may have been just throwing down the drain thus far.
And the best part?...
- There are no banks or underwriters to deal with at the start for you or the buyer, so more of your deals close each month.
- Closing in 7-14 days can now become a regular reality for you.
- You can ask all of your agent friends to send you all of their deals like this, so you can close more while doing less.
I've been doing this since 2009, solely online, and it works great.
- Sellers don't have to do much, because the "heavy lifting" is done online and contractually by us.
- Buyers love it, because they can now get the benefits of home-ownership before they can actually qualify, and you're a rock star, because you solved a problem for both parties from your home in your pajamas.
Want to See How I Do This from Home...
Like a Rock Star... While I'm At Home and In My Jammies?
Enter your best email below and watch over my shoulder right now and I'll prove it to you.
There's no doubt, it's probably the most difficult lesson for any new wholesale real estate investor to learn.
Frankly, closing regular wholesale deals is the only subject you can't fake.
Of course, some people will tell you can do fine without an understanding of a proper sales and marketing funnel. WRONG! Just take a look at their daily rejection, lack of closed deals, and lack of consistent monthly cash flow.
Their embarrassing sales stats speak for themselves.
So What Is a Proper Sales and Marketing Funnel?
Your whole goal with your sales and marketing funnel is to position yourself as the only logical solution for your future customer's needs and wants.
It's a series of arguments (backed by proof) that you carefully layout that make it clear in your prospect's mind that not hiring you would be a huge mistake, costly, and ultimately hurt their chances of getting their needs and wants satisfied.
However, the big problem is most wholesale real estate investors have no clue as to what a proper sales and marketing funnel is, or they have no clue as to how to put one together in the proper sequence, automated it, build trust with their prospects on autopilot, and actually close more deals.
Most wholesale real estate investors are still manually placing illegal bandit signs around neighborhoods on weekends.
Sound at all familiar?
The good news is, there is a simple and very logical way to create the perfect sales and marketing funnel for your wholesale real estate investing business without spending hours and hours, manually hanging illegal bandit signs around your neighborhood, sending out expensive direct mailers like yellow legal pad letters, post cards, etc., or driving around town aimlessly looking into vacant properties all day.
The PERFECT Sales Funnel for Wholesale Real Estate Investors
Listen to What the President of Nationwide Home Loans, LLC
Had to Say About Our Automated Sales Funnel
If you're completely new to sales and marketing funnels, I highly recommend you study this image and consider building it in to your own wholesale real estate investment business.
The reason I recommend this funnel, is because using it, you will no longer have to deal with:
- Daily rejection from prospects who do not know, like, or trust you
- Wasting your valuable time trying to explain your value every day
- Wasting your time with prospects that were never going to be your customers in the first place
If the above sales and marketing funnel is intimidating, or confusing, don't worry. Make that your long-term goal to learn.
For now, I'll give you a super simple version of that sales funnel that you can use on sites like LinkedIn, ConnectedInvestors.com, Facebook, Twitter, Google +, and more.
My Super Simplified Sales and Marketing Funnel That Any Real Estate Professional Can Use Right Now
- Your cell phone and
- About a couple of hours or so of thoughtful planning
- And 3, two-minute YouTube videos
- Think of 3 burning questions your ideal prospects have or 3 needs and wants they've got
- Create a two-minute video using your iPhone or Android, or whatever you've got to work with that has a decent camera and video recorder. Doesn't need to be expensive at all, or fancy.
- In your first video, explain to your ideal customer (as if you were talking to just one person), the 3 topics you're about to talk about in this first video, and the remaining two to come.
- Talk about topic #1 in your video quickly and to the point after you've introduced yourself to your audience. At the end of the video, let your audience know another video will come the next day or so, talking about their problem #2.
- In your second video, answer or provide your prospects with great, but quick value, that speaks to their next problem, and for video #3, do the same.
- In video #3, at the very end, give a "Call to Action" that asks your prospect to call you, email you, or text you. Whichever makes sense and easiest for your prospect.
By the time you hear from your prospects, the nature of your conversation will be VERY different, because you have provided them with value upfront, and they have a feeling of knowing you, liking you, and even trusting you.
If you want to see mine in action, click here now.
I'm telling you, doing a little upfront work from the start will do wonders for your business, your daily activity, and your bank account.
Trust me.
Sincerely,
Russell de la Peña
PushButtonInvestor.com
P.S. Want to see how a fully developed, deployed (and Automated) sales and marketing funnel for wholesale real estate investors works?
The short answer: Absolutely.
Let's face it.
FSBOs don't want to pay you a dime in commissions or fees for these reasons and more:
- They have no equity with which to pay your commissions
- They do have equity but do not want to give it you
- Feel they can do what you do equally or better
- They're underwater and would rather wait for the market to correct, etc.
But what if you could help these FSBOs by providing HUGE value, help them to find a great buyer that is more than willing to pay their full asking price, and... do it all absolutely free?
Sound too good to be true?
It's not, and as you'll see in a moment, I'm going to give you easy-to-consume logic that will prove to you that you CAN help FSBOs without ever charging 3-6% commissions, find them a ready and willing buyer, and do it all in just 7-14 days, start to finish.
Step 1 - Think Like An Investor, Not a Realtor
- Take your Realtor cap off for a moment, and put on your real estate investor cap. Instead of thinking commissions or fees - think profits.
- Instead of representing the FSBO seller, work along side them while you both profit.
- Act as a Principal and represent yourself only. Not the FSBO or the Buyer.
- Find out what the FSBO seller's ideal purchase price (within reason) and give it to them.
- Build your "profits" (not commissions or fees) on top of that price and create the new resale purchase price that you'll offer to "tenant-buyers" instead of conventional buyers.
Step 2 - The Numbers. How to Structure the Deal.
Let's assume the FSBO wants $100,000, for simplicity's sake. Normally, you as a Realtor would have to charge up to 6% for you and the selling agent, right? You would get 3% and so would the other agent.
But what if you could add your 3% to the purchase price instead, and never charge the seller a dime? What if you made the new resale price $103,000 and the buyer gave that $3000 to you for assigning a contract over to them, while the FSBO gets his/ her $100,000?
Is this really possible?
It is when you structure the deal on what is called a, "Lease with the Option to buy" (Lease Option or Rent to Own), and bring the FSBO a tenant-buyer who will lease the home for a few years (usually 1-3) while they work on their credit issues, saving up for a down payment, or gain more time on their job.
In this simplified scenario, all parties win because:
- The FSBO gets to find a tenant-buyer for their home who is willing to pay their full asking price while they get to keep 100% of their equity.
- The tenant-buyer gets to avoid wasting all of their money in rent and apply a significant portion of the monthly rents towards their future should they decide to exercise their Option rights.
- And you? You get to get the same amount of money you would have gotten in commissions, but now in profits.
This begs the obvious question of: How many of these FSBO deals that you normally would have not gotten listed can you now get listed?
Lots of them!
"But wait, Russell!... Not so fast! This all sounds too good to be true."
You might be a little skeptical still, and be asking yourself, "ya but... but what happens if the FSBO wants part of the Option fee too?"
This may happen, and while many FSBOs will be satisfied with getting their full asking price and not having to pay any commission should the tenant-buyer exercise their Option, they may still be concerned that the tenant-buyer may not pay the rent and that they may have to evict.
I don't blame them.
And while this is always a possibility, a tenant-buyer who's ultimate goal is howeownership is by far less likely to default on rent since they've just put up a considerably larger "non" refundable deposit (the Option fee), so they have more "skin in the game" than say your regular tenant does.
Think about it.
You don't wash the rental car, but you DO was the car you own (or will own), right?
But let's say for arguments sake the FSBO wants 1/2 of the Option fee.
Is it still worth doing? Absolutely.
If you as a Realtor could do these deals every week to 2 weeks without having to deal with the hassle and frustrations you usually have to suffer through when working with banks, wouldn't you give up 1/2 of the Option fee to do these kinds of deals every week?
Me too. And I do.
I actually like the fact that the FSBO I work with are getting money to protect themselves just in case.
Makes me sleep at night and I'm sure they sleep well too knowing they've got some financial backing if the tenant-buyer fails to pay on time... or at all. Remember, greedy investors will always lose in the long-term.
Make great deals while avoid begin greedy, and you'll last for the long haul.
Step 3 - Start Contacting FSBOs Today and Get More Deals.
Remember: 1-Out-of-3 Say, "YES!" to This Offer!
Finding FSBOs is not hard.
You can quickly and easily find them at sites like:
- Craigslist
- FSBO.com
- ForSaleByOwner.com
- Owners.com
- And many, many more.
To find similar sites quickly and easily, just go to SimilarSites.com and type in one of the above sites and press enter. You'll find lots of other similar sites, so you can find more FSBOs.
Again, finding FSBOs is not hard, and when you propose this type of structure, getting daily deals is pretty simple.
Let FSBOs know upfront that they can put their wallets away, and that you are not going to ask them to list their property on the MLS for a fee.
In fact, you're not going to charge them a single dime... ever... because you are only paid by your tenant-buyer upon successfully finding the FSBO a tenant-buyer that they have met, like, trust, and have verified they can qualify to buyer their house in a few years.
If you find that you are starting to get lots and lots of new FSBO deals under contract, and you need a resource that can provide you with nationwide tenant-buyers, keep me in mind.
I've got over 4000 of them, and my list of tenant-buyer subscribers grows every day.
In fact, you can click here now to get a better feel for what we do, how we do it, and why we've been doing it all since 2009.
Hope you've enjoyed this strategy, and I hope you'll start contacting FSBO today, so you can make tons of profits.
Enjoy,
Russell
P.s...
This Strategy Works for Both Realtors
and... Wholesale Real Estate Investors.
2 Easy Ways for Finding Motivated Sellers In Your Wholesale Real Estate Investing Business
10/9/2015
Let me first start by saying, we at PushButtonInvestor.com do not purposely prospect "desperate" sellers who are in danger of losing their homes, or who are behind on their monthly mortgage payments, etc.
That is not to say it is "wrong" to help sellers that need help (without taking advantage of them, of course), but only to say that our focus is not that type of seller scenario.
This fact is on purpose, because we're looking for quick, easy, and daily ways to control property (without ownership), profit from that property, and be able to simultaneously help a property seller meet their needs - not just ours.
My definition then, for the sake of this blog post, is of a "Motivated Seller" who has a need that they themselves either do not know how to resolve, do not have the time to resolve it, or who knows how to solve it, but does not want to on their own.
The 2 types of property owners we look to help are:
- Landlords who do not want to be landlords anymore and now want to sell (or plan to in the next 3 years)
- For Sale By Owner (FSBO's) who no longer want to sell their property on their own, but who still refuse to pay out any Realtor commissions (if you are a Realtor, what I'm about to show you will allow you to still help these folks and profit without charging a commission)
We are going to offer these two property sellers a Lease with the Option to buy (A.K.A "Rent-to-Own") exit strategy, and source them our tenant-buyers.
While there are many free websites where you kind find these two groups, for the sake of simplicity and quickness, let's just focus on one - Craigslist.org.
Here's what you do:
Step One: Go to Craigslist.org and search for...
"Homes for Rent"
Ideally, properties not listed in this way are best, because it allows you to bring the most value to the owner as you, the real estate expert, can lead him or her through the entire process from start to finish, allows you to control the transaction, and allows you to source the buyer and "earn your keep" so to speak.
As you can see, there are lots and lots of potential listings that you can call on here, and this just one website. Not to mention the fact that there are new listings added every day nationwide (even worldwide), so you'll never run out of leads.
Simply click on a listing, contact the owner, and ask them if they would consider selling, "Rent-to-Own" instead of just renting the home only.
You'll find that 1 out 3 sellers, when presented with this option correctly, will say yes to you.
Think about it.
The landlord who does not want to be a landlord any longer, will be open to listening to all fair options that allow them to stay in control, get a full price offer, get a better-than-normal tenant (a tenant-BUYER), and... if they don't have to pay you a dime in commissions or fees... they're all ears.
"For Sale By Owner"
For the FSBO, the ideal goal is to sell their property today, get cashed out, and be done with the property so they can move on with their lives, right?
The answer is yes, but the reality is these folks, more often than not, are unable to sell their property in the time they need to so as to avoid a double mortgage payment, or they simply cannot sell the property at all for they price they want.
That's where you come in.
You offer to solve this problem by sourcing one of your tenant-buyers on your Buyer list, get them the price they want or need, and essentially take the property mortgage payment off their hands for predetermined term length (usually 1-3 years).
Yes, the owner will not be cashed out today, but for the property owner that cannot sell fast enough, and that is in danger of having to make a double mortgage payment every month, or in danger of becoming an out-of-state landlord (it's hard to fix leaky toilets when you live out of state), this solution is the next best option for them.
In both of the above seller categories, you can offer these property sellers their full asking price, never charge them a dime in commissions or fees, and even help them find a safer-than-most tenant-buyer for their home in just 7-14 days, if you know what you're doing
Author
My name is
Russell de la Peña and my wife Diana and I live in beautiful Southern CA. We own several offline and online companies and love to help others succeed in doing the same.
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