When it comes to seller-prospecting and recruiting real estate professionals into your business, constant, daily visibility - is key.
There are literally millions of websites online today, and if you plan on actually making money in your business, you've got to be found.
But being found in a sea of websites, social media platforms, and forums is like finding a needle in a hay stack.
And unless you're a social media "Guru" - good luck.
Not to mention the fact that you've got to spend countless hours trying to figure out where you ideal prospects are hanging out, how to reach them with a compelling marketing message, funnel them into your sales and marketing funnel (assuming you have one), and then position yourself as their only logical solution to their business needs.
That's no easy task.
When it comes to prospecting real estate investors and other professionals, a great place to connect is LinkedIn.
I like LinkedIn, because it is full of folks that take their professions seriously, folks that are wanting to put their best foot forward, and folks that understand the power of smart networking.
Recently, I started to invest more time and money into connecting with LinkedIn's network of real estate professionals on a daily basis and I think you might want to do the same.
The rest of this post will be dedicated to showing you a real cool way that I'm prospecting good folks, building long-term business relationships that are profitable for all, and building my business... on autopilot.
So let's dive in:
First, when I look for ways to build my business and my brand, I always look for ways that will give me some kind of competitive advantage over my competition.
That's no fun for me or my prospective customer.
Recently, I'm talking the last few days, I came across (more like stumbled upon) a very impressive prospecting system that allows me to search and connect with other real estate professionals on LinkedIn.
While it's only been a few days, the results I'm getting already are impressive enough for me to want to write this post here about my experience so far with this software.
After Just 3 Days of Using This System ...
While I just recently started to add content to my profile, these 4 posts give me an opportunity to provide Goodwill to visitors, so I can offer value first, before I ask for something of value from my prospects (like to buy my stuff, for example).
As I come across articles, or lessons of value that I truly feel will benefit the folks I connect with, I will create more and more posts that help to solve their investing problems, and help them gain more and more profits.
I will never just post for the sake of posting.
That's a waste of my time and theirs.
My goal here is to dial into my visitor's favorite radio station: "WIIFM"
"What's In It For Me."
Does your profile do that?
Or is it just long page that brags about you?
I've also spread out the content too, so that the information is quick and easy to read. That's important, because my visitors, especially complete strangers will usually scan my page first to see if there is anything of real value for them.
I assume this, and thus, I make it real easy for them to scan and make this determination, instead of creating large paragraph blocks of content that they may or may not want to spend the time to read.
Yes, this profile could still be improved upon, and I plan to do just that.
But I hope it gives you a framework that you can use right now to improve yours.
My name is
Russell de la Peña and my wife Diana and I live in beautiful Southern CA. We own several offline and online companies and love to help others succeed in doing the same.
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